Bandar Seri Begawan, 25th March 2021 – Indera Motors Sdn Bhd, the sole distributor and retailer of Jaguar Land Rover vehicles in Brunei, began showcasing Jaguar Land Rover’s electric mission at the nation’s first Electric Vehicle (EV) Pilot Project Launching event at BRIDEX International Conference Centre.

This is in line with the new Jaguar Land Rover global strategy, Reimagine, announced earlier in February 2021 by Thierry Bolloré, CEO of Jaguar Land Rover.
Reimagine is a sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact. It is the start of Jaguar Land Rover's journey to become a net zero carbon business by 2039.

Jaguar is set to become an all-electric luxury brand by 2025, whereas as Land Rover will welcome six pure electric variants in the next five years. By the end of the decade, all Jaguar and Land Rover nameplates will be available in pure electric form.

Indera Motor’s participation in the event, from 25th to 28th March 2021, will see the retailer’s first step in its electric vehicle journey. Visitors of Indera Motor’s booth can explore Jaguar Land Rover’s range of electric vehicles, participate in immersive games and test their EV knowledge.